Why More Businesses Are Creating Online Branded Merch Stores
Sep 26
"Can you send me the logo again?" "Who ordered these shirts?" "Why are different locations using different branded materials?" If managing branded merch in your business feels more chaotic than ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Sep 5
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
May 2
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading6 Books That Every Business Owner Should Read
Mar 19
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jan 19
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
May 28, 2025
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingHow One Hour Can Determine Your Success
Oct 12, 2024
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue Reading6 Benefits of Customer Loyalty Programs
Apr 22, 2024
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingProduct Safety: What You Need to Know
Mar 24, 2024
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingGraphic Design Terms Everyone Should Know
Feb 25, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Feb 3, 2024
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingWhy You Need Promotional Products
Dec 27, 2023
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading5 Healthy Tips for Business Trips
Dec 12, 2023
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Nov 5, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Oct 21, 2023
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading8 Graphic Design Mistakes to Avoid
Sep 7, 2023
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingYour Guide to Promotional Shirts
Aug 30, 2023
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jul 2, 2023
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingLanyards: Everything You Need to Know
Jun 3, 2023
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Apr 27, 2023
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Mar 1, 2023
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingThe Power of Perceived Value
Feb 7, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
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